Steers, R.M., Sanchez-Runde, C., Nardon, L. 2012. “Leadership in a Global Context: New directions in research and theory”, Journal of World Business, 47(4): 479-482.

Abstract

The goal of this special issue is to present a set of articles that, collectively, explores the interrelationships between national culture, leadership, and organizational behavior. Our hope is that these articles will summarize where the field currently stands, as well as suggest new directions for future research and theory development on this important topic. To achieve this, we include 14 articles from authors representing 13 countries. The methodologies used here include meta-analyses, case studies, and interview studies, although the majority represents conceptual model building based on critical analyses of existing theories and research. Management implications are discussed.
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Nardon, L. Aten, K. 2008. “Beyond a Better Mousetrap: A Cultural Analysis of the Adoption of Ethanol in Brazil”, Journal of World Business, 43 (3):261-273.

Abstract

Complex technologies develop within technological systems that include, in addition to discrete technologies, organizations (e.g., manufacturing firms, investment banks), scientific elements (e.g., teaching and research programs), and legislative elements (e.g., regulations). The tangible aspects of technologies do not alone determine their end configuration or success; rather, social and cultural practices, expectations, and relationships influence the development of technologies just as technologies influence these factors. We argue that culture provides actors with logic principles with which to construct action, influencing the trajectory of technological systems by reinforcing a process of path dependent development. We analyze the case of ethanol adoption in Brazil. Brazil’s adoption of an ethanol-fueled transportation system derives from a pattern of adaptation in response to salient issues. We argue that a unique characteristic of Brazilian culture, jeitinho, influenced the development of the Brazil’s ethanol-fueled transportation system.
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